Totaly scores every customer for cancellation risk daily, ranks the cancelled book by save probability, and colors your service area by predicted close rate. Built for pest control operators, running in production today.
Totaly is AI for pest control operators. Every feature below is running today against real FieldRoutes and CallTrackingMetrics data, not a slide.
Churn ML scores every active customer for cancellation risk every 24 hours. The top ten today sit at 97 percent or higher predicted probability of cancelling. The current production model is churn v41.82, trained on a full-book risk view of roughly 500 customers.
Save-Uplift ranks your cancelled customers by save probability, not by how recently they left. Ask "give me 20 cancelled customers to call to winback with a reason why" and Totaly returns 20 names, phone numbers, and pitch angles in under 3 seconds. The uplift model is a DR-Learner running live in production.
My Hood is a real-street map of every door in your service area, colored by predicted close rate. Instead of guessing which subdivision to hit, your door-to-door team gets a ranked list of streets to knock next, updated as new sales close.
Totaly ships with a Mac-native iMessage bridge so you can reach new leads within seconds of a form fill or referral. The send path is currently operator-controlled behind a kill switch, so nothing goes out until you approve the workflow.
Totaly ships with 20 preset chart types out of the box, including area, bar, funnel, gantt, gauge, heatmap, pivot, and sunburst, already wired to your FieldRoutes and CallTrackingMetrics data. No BI engineer required.
Model Lab exposes the training internals of every prediction Totaly makes. You can inspect the cross-validation surface, the winning hyperparameters, and the confidence bounds for each score. No black boxes.
Totaly is running against real subscriptions, real routes, and real money. Every day.
Totaly's AI is not a wrapper around a chat model. It is a shipped stack of calibrated churn scoring, causal winback ranking, and explainable predictions - each running against your live pest control data.
Isotonic-calibrated churn model with Expected Calibration Error under 0.05 on the test set, so probabilities match observed outcomes.
SHAP-backed explainability surfaces the signed feature contributions behind each churn score, so a CSR sees why a customer was flagged.
DR-Learner uplift model estimates the causal effect of contact, so save calls target customers whose behavior actually shifts when reached.
Below a 60 percent feature-coverage threshold the platform returns "not confident enough to answer" instead of hallucinating a score.
A short list, not a roadmap in a slide deck. This is what the team ships between now and end of quarter.
Totaly flags the customer likely to cancel, drafts the save, and hands your CSR the exact sentence that works for their reason code.
Which tech, which door, which hour. Based on what actually closes, not what the routing engine thinks is efficient.
Weekly, monthly, quarterly. Backed by every subscription Totaly has scored, not a rolling average pretending to be a forecast.
Ask a question walking to the truck. Get the answer before you close the door. Same model, same data, no dashboard to open.
Add your whole team. Features are not gated by seat count. Talk to us about your operation and we will scope a price that fits.
Everything Totaly can do, priced flat per company.
Consolidated across branches, tuned to your book.
Straight answers. If yours is not here, email ourteamcares@totaly.ai and we will get back the same day.
Totaly is AI for pest control. It scores every customer for cancellation risk daily, ranks the cancelled book by save probability, maps your service area by predicted close rate, and gives your team a natural-language interface to your FieldRoutes and CallTrackingMetrics data.
Yes. Totaly reads directly from FieldRoutes for subscriptions, appointments, routes, employees, offices, payments, and leads. Setup is a read-only connection with a three-year backfill.
The current production model, churn v41.82, places the top decile of today's list at 97 percent or higher predicted probability of cancellation. That is a top-decile figure, not a book-wide accuracy claim. Precision at the top-K list is where retention teams actually work.
Totaly is priced flat per company, not per seat, so you can add your whole team. See the pricing section on this page for the Operator and Enterprise tiers, or email us to scope your operation.
The iMessage speed-to-lead capability ships today as a Mac-native bridge, but the send path is behind a master kill switch. Nothing goes out until an operator explicitly enables the workflow for their account. This is by design so you always control the outbound.
Your data syncs to a US-hosted Supabase Postgres project. Model training uses that data read-only. Totaly is not SOC2, HIPAA, or ISO 27001 certified today. If those matter to you, tell us and we will scope what is realistic.
Branson Workman, an operator-turned-founder. Totaly has been running in production at totaly.ai since 2026. Contact: ourteamcares@totaly.ai.
Yes. Totaly reads directly from FieldRoutes and CallTrackingMetrics through their APIs. Setup is a one-time OAuth connection - typically 15 minutes. Totaly then backfills up to three years of history and stays in sync automatically.
Connect FieldRoutes and CallTrackingMetrics once. Get your first churn scores, winback list, and My Hood map the same day.
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